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287 Park South Ave: Branding
287 Park Avenue South is the evolution of luxury, a new condominium building where the grand scale meets human scale. Supremely located at the crossroads of uptown and downtown, 287 Park Avenue South features a magnificent pre-war façade, homes that feel like urban mansions, warm modern interiors by S. Russell Groves and thoughtful, upscale amenities. A respect for humanity is evident in every inch of 287 Park Avenue South, with details that encourage New Yorkers to “look closer” at just what makes this historic building so special. Embodying everything that is exciting about New York living, 287 Park Avenue South reinvents the best of uptown for a downtown clientele.
** All the work displayed on this page remains the property of Poom Inc., and was created during my employment with the company.
CLIENT
287 Park South Ave.
YEAR
2015
INDUSTRY
Real estate
ROLE
Branding/ Identity
Overview

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Moodboard

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